Cafe Créma
Cafe Créma Branding
Café Crema is a newly launched café concept focused on craft coffee, genuine ingredients and a warm, inviting atmosphere. Ahead of the opening, Café Crema needed a strong graphic identity and a clear visual expression that could reflect the brand's core values and differentiate them in a competitive market.
We have developed a complete concept for Café Crema, from graphic design and logo to content for social media, photo, film and TikTok. Our goal has been to create a visual experience that feels both modern and personal, and that carries the brand through all channels.
The assignment in brief:
- Graphic identity and concept development
- Photo & Film production
- TikTok
- Media management
Visual Identity & Concept Development
We developed a graphic profile that permeates the whole of Café Crema's visual presence, from logo and color palette to typography and image style. It was about creating a feeling of warmth, craftsmanship and everyday luxury, where every detail carries a thoughtful story.
Photo, film & social media
We carried out extensive photo and film productions on site at the café to capture both the environment and the atmosphere. The material is used to create an inspiring presence on Café Crema's social media, including tailored content for TikTok. Through storytelling, slow-motion sequences and cinematic elements, we build an emotional connection with the target audience.
With the target audience in focus, we have created creative and engaging TikToks that combine trends with the brand's unique tone. Through a mix of behind-the-scenes, coffee “rituals” and staff portraits, we give the audience a sense of community and authenticity.
The results
Café Crema has quickly established itself as a visually strong and recognizable café concept. Through a well-thought-out graphic identity, engaging content and a clear visual language, we have built a foundation that not only attracts customers, but creates loyal ambassadors.
