Solstickan Design, from film production to successful advertising!
The Assignment
Solstickan Design is an iconic Swedish brand that combines timeless design with functional everyday products for the home. With its roots in the classic Solstickan motif, the brand has grown into a strong lifestyle concept with a broad range that spans everything from home decor to fireplaces and gift items.
We were tasked with developing video content that could both honor Solstickan's heritage and at the same time drive conversion in digital channels. In total, we have produced over 30 films in various formats – adapted for advertising on the Meta platforms (Facebook & Instagram) with one clear goal: maximum impact.
The assignment in brief:
- Film production & video content
- Meta advertising
Film production
We produced campaign films in which Solstickan's products were presented in carefully selected settings. The films highlight both form and function, with a focus on details and everyday use, while the visual expression stays true to the brand's clean aesthetic.
Advertising on Meta
The films were used as central content in a tailored campaign strategy. By combining creative production with audience analysis and data-driven optimization, we created ads that engaged and converted.
The results
The close collaboration with Solstickan Design has resulted in content that both builds the brand and drives sales. The ads have consistently generated over 15x ROAS, demonstrating the impact of a data-driven strategy combined with strong brand awareness.
