Frontapply - Strategy. Design. Impact.
The Assignment
Frontapply are specialists in custom-fitted stone countertops for kitchens, bathrooms and other surfaces where both aesthetics and durability play a decisive role. To reach new customers and effectively bring in qualified leads, Frontapply hired us to develop a concept for advertising on Meta, with film at its core.
We developed visual content and an advertising strategy that both sparks interest and explains the process for customers considering buying countertops.
The result: a strong flow of leads, every day.
The assignment in brief:
- Film production & video content
- Meta advertising
- Visual Storytelling & Educational Content
Commercial & Visual concept
We produced several films in which we combined aesthetics with clear, informative storytelling. The films show how the process works. From custom order to fully installed stone slab in the customer's home. By visualizing what often feels complicated, we managed to lower the threshold for making the first contact.
Meta advertising & lead strategy
The films are used as ad material in a targeted campaign structure on Meta. Through carefully segmented audiences and clear calls to action, the ads have generated a steady inflow of quality leads, both from people ready to buy and from those who are early in their decision-making process.
Results in the first month
Total spent – SEK 49,000
Total quote requests from website – 259 – SEK 187/request
Total webshop sales – SEK 65,000
Sustainable content investment
The most remarkable part? The films were produced over two years ago, but are still actively used and generating results. With the right strategy and strong production, the material has continued to deliver new, interested customers every day, making the initiative a long-term profitable investment.
The results
Today Frontapply has an effective digital advertising engine that continuously generates leads for their business. With films that both engage and educate, we have created content that not only sells, but builds trust and brand over time.
